Building brands
people show up for.

LinkedIn
18+Years across sports, gaming, media, entertainment and telecom
$4.1MOver revenue goal, the Nuggets' highest revenue in history
+200%DraftKings Network NFL viewership, year over year
~$7.9MEarned media from one Hawks × Sprite concert night
Top 5In MLS for sponsorship revenue and attendance at FC Cincinnati
What I believe
A commercially minded marketer who makes brand and growth work as one.
Commercially mindedI measure marketing in revenue, ticketing, sponsorship and P&L, alongside reach and sentiment.
Brand and growth, without frictionThe strongest strategies link brand and growth and celebrate both. Every campaign should build the brand and move the business at the same time.
Insights first, creative everywhereI start with what the audience actually wants, then build creative strategy that works across every touchpoint.
SocialDigitalCRMAdvertisingOOHBroadcastRetailLive & experientialContentSponsorship negotiation, management & activationLoyalty platformsBrandingTicket pricing strategyGame presentation

Five chapters

Each one started with a business problem, turned on an audience insight, and ended on the scoreboard.

Chapter 01AT&T · Cricket Wireless2013 – 2015

Relaunch a brand mid-acquisition.

When AT&T acquired Cricket Wireless, the brand had to come back to market as something new, fast, and against louder competitors.

Senior Marketing Manager, Advertising → Lead Marketing Program Manager, Chief of Staff

The moment

Cricket was combining with Aio Wireless under AT&T. Customers in legacy markets needed to hear about the change, and the new Cricket had weeks, not quarters, to stand out against MetroPCS, Boost, T-Mobile and Sprint.

The play
  • A transition campaign introduced the new Cricket in legacy Aio markets ahead of the national launch.
  • “Something to smile about.” The relaunch rested on three message pillars: network (over 97% of Americans covered), value (unlimited from $35/mo with auto pay, taxes and fees included) and promotions.
  • A competitive “Fighter” campaign followed within six weeks across TV, radio and digital, in general-market and U.S. Hispanic creative.
  • Testing fed the next wave. Copy and media testing from the launch quarter shaped the refreshed brand anthem and holiday work.
  • Loyalty, rebuilt. As chief of staff I led the Cricket Rewards relaunch: a mobile coalition loyalty program that rewarded the behaviors that keep customers, like auto pay, adding lines and referrals.
The insightPrepaid switchers weren't hunting for the cheapest plan. They wanted coverage they could trust and value they could understand.
:30 launch spot · the new Cricket
“Umbrella” :15 · network pillar
“Goalie” :15 · network pillar
The new Cricket, something to smile about
Brand end card
Over 97% of Americans covered
Network
$35 a month unlimited value message
Value
The scoreboard
#1Achieved no-contract net add flow share leadership
4.6M+Gross adds
735K+Net adds
57%Net add flow share
3Campaigns to market in six weeks: transition, launch and Fighter
2Audiences in every flight: general market and U.S. Hispanic
2Addy Awards
1Loyalty program relaunched around retention behaviors
Chapter 02Atlanta Hawks & Philips Arena2015 – 2018

Make game night Atlanta's main event.

Atlanta's young, multicultural fans had endless options for a night out. The Hawks had to compete with the city's culture, so we joined it.

Director, Marketing Integration, Direct Response & Digital → Senior Director → VP, Marketing Strategy

The moment

The Hawks were rebuilding their connection with Atlanta, a multicultural city with one of the youngest fan bases in the league, and competing for attention with music, nightlife and a downtown in the middle of a comeback. Later came the biggest test: selling a rebuilding roster while Philips Arena underwent a top-to-bottom transformation.

The play
  • A social voice fans shared. A new app with a custom emoji keyboard, and a season schedule told only in emoji. The Hawks' accounts were ranked top-performing in sports by Bleacher Report and Sports Illustrated.
  • The Sprite Concert Series. Hip-hop halftime shows from Atlanta's own artists, on a 3D-projected court, carried live on FOX Sports Southeast and streamed in the Hawks app. Sprite was built in from announcement to final song.
  • Offers that fit the audience. Silentó's Cyber Monday deal paired seats from $24 with unlimited soda and popcorn and became the leading promotion on Hawks.com.
  • “Live from Downtown.” A four-phase campaign for the arena transformation: announce, launch, “Next Gen,” “Now Open.” It opened with #GOAT, “the debate ends October 2018,” and timed stories to the final game, lottery, draft and opening night, with a B2B track for premium buyers.
The insightIn Atlanta, basketball and hip-hop share an audience. Give fans the culture, and the game comes with it.

The halftime lineup

Five Sprite Concert Series nights in 2015–16, each with its own pregame intro, halftime and postgame show, sweepstakes, radio partner and retail push.

Opening night with Rich Homie Quan creative
Oct 27, 2015Rich Homie QuanHome opener vs. Pistons12.7M Twitter reach
Big Grams featuring Big Boi concert creative
Nov 2015Big Grams ft. Big Boivs. Wizards21M est. impressions
Silento Hawks vs Blazers concert creative
Dec 21, 2015Silentóvs. Blazers · Cyber Monday bundle436 tickets in one offerNBA.com ↗
The King Is Back, T.I. concert creative
Apr 1, 2016T.I.vs. Cavaliers · #TrueToAtlanta~$7.9M earned media
Sprite halftime concert projected onto the Hawks court
Halftime on a 3D-projected court · six minutes live on FOX Sports Southeast, 1.3M households in seven states
Sprite in-store display for the concert series
Retail · counter cards in 44 grocery stores and ~2M Domino's box toppers
Redefining game dayHow the Hawks embraced Atlanta's younger fans and hip-hop roots · CBS Sports ↗
Opening October 2018 arena poster
Live from Downtown · announcement
#GOAT, the debate ends October 2018 billboard
Outdoor · #GOAT launch
#GOAT acronym social concepts
#GOAT acronyms: Give Our Arena a Try, Georgia's Only Arena Transformation
The scoreboard
25.5%Of season ticket holders aged 18–35 in 2015–16, up from 15.6% two seasons earlier (CBS Sports)
~$7.9MEarned media value from the T.I. night alone
~850MEstimated impressions, T.I. night
25KApp downloads per concert livestream
#1Social feed in sports, per Bleacher Report & SI
PressEmoji schedule · ESPN ↗ PressApp launch · SBJ ↗ PressYounger fans & hip-hop · CBS Sports ↗
Chapter 03Denver Nuggets · Kroenke Sports & Entertainment2018 – 2020

Give a city something to wear, sing and show up for.

A young team on the rise needed its momentum turned into revenue. We built it around Denver's pride in itself, and finished $4.1M over goal.

Vice President, Marketing

“Love This City” · 2019–20 season anthem
The moment

Interest in the team was climbing, but new fans weren't yet buying, and marketing channels weren't connected to sales targets. The opportunity was to convert a city's attention into tickets, retail and renewals.

The play
  • Brought back the rainbow skyline. The 2018–19 City Edition revived the 1981–93 skyline look, previewed at a Mile High City Night. In 2019–20, a black-based version with Nike sold online, at the team store and at Altitude Athletics, and was worn on seven Skyline Nights.
  • Built Mile High City Nights. Music on game night, tied to uniform moments and themed nights: Skyline, Pride, Western and Black History Month. Acts included Adventure Club on opening night, Slushii, 3LAU, Cheat Codes and Big Gigantic.
  • Proved music moves tickets. Slushii was announced just 72 hours out across Nuggets and artist channels and sold 1,138 tickets ($111,838) after the announcement, with the series' biggest postgame meet-and-greet. It changed how we timed every announcement after.
  • Made email a sales channel. Marketing took full ownership of email strategy and rebuilt it around conversion, retention and the season ticket member experience.
The insightDenver fans don't just follow the team. They wear the city. The skyline let them celebrate both.
Slushii performing at halftime on the Nuggets court with dancers, drumline and smoke cannons
Mile High City Night: Slushii at halftime · announced 72 hours out, 1,138 tickets sold after the announcement
Mile High City Night social post for Adventure Club
Opening night · Adventure Club announcement post
ListenSlushii · Mile High City NightThe halftime set that proved music moves tickets
2019–20 City EditionThe skyline in black, with Nike, sold online and in store · NBA.com ↗ The rainbow skyline returns2018–19 City Edition reveal · Mile High Sports ↗
The scoreboard
$4.1MOver revenue goal, the highest revenue in franchise history (NBA recognition)
17,584New buyers, the most in Nuggets history (excl. postseason)
+24%Individual ticket revenue
+431%Sales from email
+42%Season ticket auto-renewal
Ticketing
300+Partial plans upgraded to full season
ATPAverage ticket price grew faster than base prices
19,661Sellout for Big Gigantic on Skyline Night
Email · run by Marketing
+102%Clicks
+11%Open rate
−57%Unsubscribe rate
−7%Unsubscribers
Season ticket members
92.54%Opt-in rate
93.2%Ticket usage, full season premium
88.8%Ticket usage, full season non-premium
Chapter 04FC Cincinnati2020 – 2022

Open a new home. Make every match an event.

As Chief Marketing Officer, I led brand and business strategy as the club opened TQL Stadium in Cincinnati's West End and fans returned to live sport.

Chief Marketing Officer

The moment

A young MLS club, a brand-new soccer-specific stadium, and fans coming back to crowds after a year away. The opening would define what the club stood for, and what sponsors and premium buyers would pay for.

The play
  • The opening. Marketed the opening of TQL Stadium across live, digital and broadcast, captured in the opener film and cinematic recap.
  • A game-day open. A cinematic pre-match open set the tone for every match in the new building.
  • Premium with personality. Four clubs and 53 suites, from the field-level Tunnel Club beside the benches to the glass-walled Pitch View Club.
  • A connected stadium. Wi-Fi 6 throughout, contactless entry, and app ordering with in-seat delivery.
  • A commercial engine. New pricing and inventory strategy, broadcast and streaming expansion, a BI function, and one plan across email, app, web and social.
The insightA new stadium is the biggest brand moment a club will ever have. Every touchpoint, from the gate to the opening whistle, tells fans who you are.
A sold-out TQL Stadium lit red with pyrotechnics as USMNT and Mexico line up before kickoff
USMNT vs. Mexico, Gold Cup, at TQL Stadium · the new building on a national stage
Stadium openingTQL Stadium opens · YouTube ↗ Opener cinematic recapFCCincinnati.com ↗ Game openingThe pre-match open · YouTube ↗ Premium spacesFour clubs, 53 suites · Soccer Stadium Digest ↗
The scoreboard
Top 5In MLS for sponsorship revenue
Top 5In MLS for attendance
+31%Database growth
Top 5Jersey release in MLS (2021)
PressConnected stadium · Atomic Data ↗ PressFan experience tech · Stadium Tech Report ↗
Chapter 05DraftKings2022 – 2026

Grow a category by inviting new fans in.

I owned DraftKings' full portfolio of league and team partnerships, across sportsbook, casino, iGaming and lottery.

VP, Channel Marketing — Strategic Partnerships

The moment

Legal betting was opening state by state, and partnerships were among the biggest investments in the business. Growth meant reaching fans beyond the core bettor and proving every partnership dollar worked harder.

The play
  • An audience growth task force across new sports, multicultural marketing, in-language product and international expansion into the EU and LATAM.
  • A league first. Launched the DraftKings × NBA Collection, the first co-branded merchandise from an NBA sports betting partner, sold online and at pop-ups.
  • Dachshund Dash, presented by DraftKings. A free-to-play game with the Tennessee Titans built around an in-stadium dachshund race, with fans playing for a share of DK Dollars. Named the 2024 NFL Activation of the Year for the 2023–24 season, it became the best-performing activation in DraftKings history for engagement, with the highest customer retention and lowest acquisition cost.
  • VIP as a growth lever. Premium hospitality strategy and VIP valuation across executives, media, influencers and partners.
  • Partnerships run like a P&L. Deal structuring, IP licensing, and the KPIs and OKRs that measured each partnership and sport vertical.
The insightNew audiences don't want to be marketed at. They want to see themselves in the game.
NBA Collection presented by DraftKings: It's game time
The NBA Collection · a first for an NBA betting partner · DK Network ↗
Dachshund Dash presented by DraftKings Sportsbook: Little legs. Big prizes.
Dachshund Dash, presented by DraftKings · with the Tennessee Titans · watch on YouTube ↗
The scoreboard
+32%Female sports bettors, year over year
+200%DraftKings Network NFL viewership, year over year
3New products launched
6New states launched
#1Activation in DraftKings history for engagement (Dachshund Dash)
BestCustomer retention and lowest CAC of any DraftKings activation
2024NFL Activation of the Year (2023–24 season) for Dachshund Dash

Brand & growth strategyBrand strategy, advertising, content strategy and development, retail and uniform development, and integrated plans across acquisition, PR, influencers and media.
Revenue & partnershipsPartnership strategy, negotiation and deal structure, partnership management, IP licensing, activation and P&L ownership.
Experience & innovationStadium openings, game presentation, product launches, fan experiences built with AR/VR and applied AI, and AI agent development to automate reporting, deliverables and compliance.
Loyalty & VIP programsLoyalty platforms, VIP engagement and valuation, premium hospitality and season ticket member experience, built to drive retention.
Data & measurementKPIs, OKRs, BI, segmentation, pricing and dashboard development.
Media, digital & broadcastOwned, earned and paid channels, broadcast production and streaming.
Team & leadershipCross-functional leadership, team development, budgets and forecasting.
Recognition & industry voice

On the record

Honors, judging & speaking

  • 2025Graduate Certificate, Applied AI — Northeastern University
  • 2024NFL Activation of the Year — Dachshund Dash, DraftKings × Tennessee Titans (2023–24 season)
  • 2023–24Clio Awards Judge
  • 2021Most Influential Female, Ohio Diversity Council
  • 2018–20Speaker, Colorado Marketing Summit · Guest lecturer, University of Oregon
  • 2017–18Speaker, World VR & AR Sports Innovation Summit · “50 Women to Know” in MarTech · Guest lecturer, GSU
  • 2016–17Speaker, Sports Fan Engagement Summit, ALSD, Social Media Week
  • 2011–15Addy Awards (multiple) · NAMA Award · career start at CSE, Atlanta

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